unique sellnig proposition and key message of the campaign

"Greatness is not in one special place, and it is not in one special person. Greatness is wherever somebody is trying to find it." That's a fine message, the work's compelling and well produced (which you'd expect from this agency-client team),
And yet, we just can't ignore the hypocrisy of Nike, which will spend $3.8 billion on star endorsements over the next five years, getting all aspirational and acting like an outsider when we all know it's one of the most bloated insiders of them all. The spot closes with a kid on a diving board. If he's one of the talented few who can set world records, Nike will offer him a lucrative landing. Otherwise, despite the feel-good imagery, the company surely doesn't care much for his personal triumphs or self-esteem. He'll sink or swim on his own.
  also, Nike by it's word "greatness"  become unique!


key message of the campaign

 That’s the insight behind Nike’s "Find Your Greatness" campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best.

In effect, greatness has no fixed address but is a place where every athlete can achieve their own personal success and shape their own definition.  
so, The main idea behind Find Your Greatness" - said David Grasso, Nike VP, Global Brand Marketing - "is simply to inspire and to give to all the common athletes, wherever they are, the energy needed to celebrate their achievements, to participate and feel the thrill of getting  a result in sports, each at their own level.

 As "Find Your Greatness" seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuel band are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more.
"The idea behind 'Find Your Greatness' is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level," said Greg Hoffman, Nike VP of Brand Design & Communications. "Nike’s co-founder Bill Bowerman said, 'If you have a body you're an athlete,' and that's a really compelling insight for all athletes as we celebrate great sporting moments this summer."
Finally, what is significant about the “Find Your Greatness” advertisement is the fact that Nike did not place their product in the spotlight. Instead, they focused on delivering an influential message that promoted the importance of individuality and effort. The main point of this commercial was to send a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport



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Nike - "Find Your Greatness" Campaign

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effectiveness of this campaign and some points.

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