Nike - "Find Your Greatness" Campaign

VIDEO:

 

the link of the video In the YouTube: https://www.youtube.com/watch?v=WYP9AGtLvRg&feature=youtu.be

the campaign:

  • this campaign is launched  In 17 august 2012. it had been Launched During the 2012 London Olympics. it had seen a big success at that time.
  • This Campaign was meant to make the everyday athlete strive to their personal goals and achieve greatness. Nike tried to differentiate itself from competitors by featuring amateur athletes compared to professional athletes
  • With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now.
  • the video that launching the new Nike campaign , made to inspire anyone who wants to achieve success in sports. as we mention above, The aim of the campaign is to encourage all the sportspeople, not just the professional athletes, to achieve their goals and their success, getting themselves constantly better.
  • the launched  video shows in YouTube 6,749,911 views , and it was liked by 95k of people. it captured the attention of people because  Nike is an important brand in the world!
  • Nike’s running bench guerrilla marketing , because Nike ads and activations have never failed in providing a motivational jolt of energy, and their New York bench guerrilla campaign was no exception. Real benches were set up in parks with the swoosh logo and “RUN” on the seatback, while the seating panel has been removed because … well, you can’t run if you’re sitting. Simple, effective, and with a loud and clear message.
  • Nike always shows a Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING.
  •  It is comprised of 20 individual advertisements, shown on TV sporadically preceding the Olympics. The final film, assembled  from the previous short TV spots, was released through social media on July 25, its TV premiere set for July 27, coinciding with the opening ceremony in London. (Nike Launches “Find Your Greatness” Campaign, 2012).
  • in addition to the release of the video on the social media and the digital channels, Nike will give to the digital Nike + community a series of missions , to motivate everyone of them to seek out their greatness. Every progress and achievement will then be shared through the motivational hub nike.com/gameonworld or the Twitter hashtag #findgreatness that will allow the creation of a global conversation.
  • AGENCY


    :Wieden+Kennedy *Lead 




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