the results of this campaign

As we know, Nike is an important brand that is desired by  the majority of people in the world.

So, this campaign has captured people's attention an the world.

This campaign was successful !

Nike achieved a 6% growth in its number of Facebook fans and a 77% boost in engagement on its Facebook page, compared to 2% and 59% respectively for Adidas.

Nike shone a light on the unknown millions challenging the conventions of greatness. It was the most talked about campaign during the games, driving $506m in revenue growth. Most importantly, it got people moving, increasing Nike+ membership 55%. Find Your Greatness proved that if you have a body you are indeed an athlete.

    Nike Finds Ways to Make Customers More Satisfied with Higher Quality Products.

 By and large, it is a campaign playing on people’s hidden or more obvious
insecurities, fears, desires and needs. In the socio-political context of today’s society, it provides an array of protagonists appealing to an ethnically and economically diverse audience. On a more complex, emotional level it panders to a number of people who might feel they underachieved in life, not just in the physical, but in nearly every other sense as well. By taking the meaning of “greatness” from a privilege reserved for “the chosen few”, and expanding it to a broader scope, each individual is reassured that they are not a failure, and that their very quest for greatness – if they continuously and diligently choose to undertake it – might in itself mean that they have found it. 

recommendation

. Using adapted pricing strategies, depending on which market they are opening in, so as to achieve its goals.

. Offering interviews with Nike manufacturers to explain the importance and the high quality of Nike for youth people that have a hard works in their days. 

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