the reason of choose this campaign and it's background!
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the reason why i have chosen this campaign:
➣striving for the power : this campaign striveto inspire and to give to all the common athletes, wherever they are, the energy needed to celebrate their achievements, to participate and feel the thrill of getting a result in sports, each at their own level.
➣a clever idea:Nike uses in this campaign the word " greatness" , and this word is very attractive and touch every person's personality , because everyone is interested inbeing great! so everyone should interest in this campaign especially the athletes.
➣encourages people to exercise: the video of the campaign, shows many sports activities like running, swimming, playing football , boxing, and hiking. so, in addition to capture people's attention to the Nike's idea, it also let people encourage for the sport andto achieve their own moment of greatness in sport.
Nike's background
NIKE, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.Operating segments for the Nike brand are: North America, Europe, Middle East and Africa, Greater China, Asia Pacific and Latin America. Wholly-owned subsidiaries include Converse Inc., which designs, markets, and distributes casual footwear, apparel and accessories.the company was founded by Bill Bowerman and Phil Knight in 1972 and is headquartered in Beaverton, Oregon.
Nike has great popularity in the world . a huge number of followers are always following her pages on social media like Facebook , Instagram, twitter ad other apps.
VIDEO: the link of the video In the YouTube : https://www.youtube.com/watch?v=WYP9AGtLvRg&feature=youtu.be the campaign: this campaign is launched I n 17 august 2012. it had bee n Launched During the 2012 London Olympics. it had see n a b ig success at that time. This Campaign was meant to make the everyday athlete strive to their personal goals and achieve greatness. Nike tried to differentiate itself from competitors by featuring amateur athletes compared to professional athletes With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. the video that launching the new Nike campaign , made to inspire anyone who wants to achieve success in sports. as we me ntio n a bove, The aim of the campaign is to encourage all the sportspeople, not just the professional athletes, to achieve their goals and their success, getting themselves constan...
As we know, Nike is an important brand that is desired by the majority of people in the world. So, this campaign has captured people's attention an the world. This campaign was successful ! Nike achieved a 6% growth in its number of Facebook fans and a 77% boost in engagement on its Facebook page, compared to 2% and 59% respectively for Adidas. Nike shone a light on the unknown millions challenging the conventions of greatness. It was the most talked about campaign during the games, driving $506m in revenue growth. Most importantly, it got people moving, increasing Nike+ membership 55%. Find Your Greatness proved that if you have a body you are i ndeed an athlete. Nike Finds Ways to Make Customers More Satisfied with Higher Quality Products. By and large, it is a campaign playing on people’s hidden or more obvious insecurities, fears, desires and needs. In the socio-political context of today’s society, it provides an array of protagonists appeal...
As "Find Your Greatness" seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more. The Nike+ digital ecosystem has over 8.5 million members globally, and Nike is creating a series of digital missions through Nike+ to motivate people, including a "Greatness is Ours" mission that aims to make August 12 the most active recorded day ever through Nike+. The centerpiece of the campaign is a "Find Your Greatness" film that breaks through social media and digital channels on July 25, supported by a global YouTube homepage promotion on July 26. The campaign is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The film will then appear on TV in 25 countries on July 27. The final film...
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