media plan

in 18,august,2012, Nike has lunched the first ad of the campaign  represented by a video  on social media, this video capture a big  number  of views . an then many ads follow this campaign that have been  published o social media as Instagram, twitter, Facebook  and in the website of  Nike

The video was released onto YouTube home channel to give it maximum publicity along with social media platforms with the hashtag #findyourgreatness running along with the release to spark conversation around how athletes everywhere find their own greatness in different sports.

 Nike wanted to create a series of videos that will show how different people can find their greatness and to emphasize the message that we should all strive to achieve no matter what athletic level we’re at. As a follow on from the Nike’s well known strap line of “just do it” the new campaign creates a softer approach to sport and has a more welcoming, inspirational tone.
  

in addition to the short video clips, Nike creates long-form video content. Their YouTube mini-series (7.4 IMDb user rating) called Margot Vs. Lily, who are night-and-day sisters, is a way to reach out to a younger female demographic – a core group of shoppers.

Rather than sell to these women, however, they've created a legitimate series with the help of Hollywood writer Jesse Andrews (Me and Earl and the Dying Girl) and director Tricia Brock (Girls, The Walking Dead) – and just happen to dress their actors in Nike

Running parallel to this was a Twitter promotion #findgreatness which ignited global conversation about how athletes around the world find their own greatness.
 it was released onto social media and digital channels during the first week of the Olympics and was supported by the online Nike+ hub where people sign up to ‘missions’ and share their results.
also, Nike have:
  • 122million followers in Instagram
  • 35 million in facebook
  • 9 million in twitter
  


  this This ad  following the campaign by Nike helps uphold their personality/image of being an elite athletic brand by encouraging people to be active by removing the seat of the bench.
i's so attractive! it's a guerilla marketing 


 

 

  

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