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the results of this campaign

As we know, Nike is an important brand that is desired by  the majority of people in the world. So, this campaign has captured people's attention an the world. This campaign was successful ! Nike achieved a 6% growth in its number of Facebook fans and a 77% boost in engagement on its Facebook page, compared to 2% and 59% respectively for Adidas. Nike shone a light on the unknown millions challenging the conventions of greatness. It was the most talked about campaign during the games, driving $506m in revenue growth. Most importantly, it got people moving, increasing Nike+ membership 55%. Find Your Greatness proved that if you have a body you are i ndeed an athlete.     Nike Finds Ways to Make Customers More Satisfied with Higher Quality Products.  By and large, it is a campaign playing on people’s hidden or more obvious insecurities, fears, desires and needs. In the socio-political context of today’s society, it provides an array of protagonists appeal...
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media plan

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i n 18,august,2012 , Nike has lunched the first ad of the campaign  represented b y a video  o n social media, this video capture a b ig  n umber  of views . a n then many ads follow this campaign that have been  published o social media as Instagram, twitter, Facebook  and in the website of  Nike The video was released onto YouTube home channel to give it maximum publicity along with social media platforms with the hashtag #findyourgreatness running along with the release to spark conversation around how athletes everywhere find their own greatness in different sports.   Nike wanted to create a series of videos that will show how different people can find their greatness and to emphasize the message that we should all strive to achieve no matter what athletic level we’re at. As a follow on from the Nike’s well known strap line of “just do it” the new campaign creates a softer approach to sport and has a m ore welcoming, inspirational tone. ...
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effectiveness of this campaign and some points.

As "Find Your Greatness" seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more. The Nike+ digital ecosystem has over 8.5 million members globally, and Nike is creating a series of digital missions through Nike+ to motivate people, including a "Greatness is Ours" mission that aims to make August 12 the most active recorded day ever through Nike+. The centerpiece of the campaign is a "Find Your Greatness" film that breaks through social media and digital channels on July 25, supported by a global YouTube homepage promotion on July 26. The campaign is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The film will then appear on TV in 25 countries on July 27.   The final film...
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unique sellnig proposition and key message of the campaign

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"Greatness is not in one special place, and it is not in one special person. Greatness is wherever somebody is trying to find it." That's a fine message, the work's compelling and well produced (which you'd expect from this agency-client team), And yet, we just can't ignore the hypocrisy of Nike, which will spend $3.8 billion on star endorsements over the next five years, getting all aspirational and acting like an outsider when we all know it's one of the most bloated insiders of them all. The spot closes with a kid on a diving board. If he's one of the talented few who can set world records, Nike will offer him a lucrative landing. Otherwise, despite the feel-good imagery, the company surely doesn't care much for his personal triumphs or self-esteem. He'll sink or swim on his own.   also,  Nike b y it's word "greatness"  become unique! key message of the campaign  That’s the insight behind Nike’s "Find Your Greatness" ...
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target audience and customer insight

target audience : what is the target market ? The target market of adidas is the urban youth with brand proposition ‘competition to lifestyle’, sportive people. Market needs: -Comfort -durability -style -price - look - value of money ! who is the target audie nce ?? youth males a n d females . Age: 15 to 40 years. athletes people that i nterested i n sport. Individuals who like fashion and greatness! Market segments   Demographic segmentation -           Age: 15 to 40 years. -         Income level : >15,000 -         Social class: upper middle, and upper class. -         Gender: male and female Behavioral segmentation            Benefits Sought             -Athletes          ...
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